{"id":11385,"date":"2023-06-29T14:25:01","date_gmt":"2023-06-29T12:25:01","guid":{"rendered":"https:\/\/captain-trading.com\/actu-crypto\/?p=11385"},"modified":"2023-06-29T14:55:27","modified_gmt":"2023-06-29T12:55:27","slug":"undw3-lacoste-29-06-23","status":"publish","type":"post","link":"https:\/\/captain-trading.com\/actu-crypto\/2023\/06\/29\/undw3-lacoste-29-06-23\/","title":{"rendered":"UNDW3 | Lacoste d\u00e9voile un \u00e9cosyst\u00e8me gamifi\u00e9 et tokenis\u00e9 d\u00e9di\u00e9 aux propri\u00e9taires de ses NFTs"},"content":{"rendered":"<p>La c\u00e9l\u00e8bre marque de v\u00eatements Lacoste a annonc\u00e9 l\u2019expansion de son <a href=\"https:\/\/captain-trading.com\/actu-crypto\/category\/web3\/\" target=\"_blank\" rel=\"noopener\">programme Web3<\/a>, <strong>UNDW3<\/strong>. Le programme est d\u00e9sormais un \u00e9cosyst\u00e8me gamifi\u00e9 qui r\u00e9compense les utilisateurs avec des avantages li\u00e9s au NFT. Lacoste vise \u00e0 cr\u00e9er une destination num\u00e9rique durable pour les clients et autres personnes \u00e0 la recherche d\u2019une relation plus approfondie avec la marque.<\/p>\n<h2><strong>UNDW3 | Encourager la participation des utilisateurs<\/strong><\/h2>\n<p><a href=\"https:\/\/www.lacoste.com\/fr\/undw3.html\" target=\"_blank\" rel=\"noopener\">UNDW3 a \u00e9t\u00e9 lanc\u00e9 en juin<\/a>, offrant des NFT de <strong>photos de profil inspir\u00e9es du motif de crocodile de Lacoste<\/strong>. Les d\u00e9tenteurs de ces NFT avaient acc\u00e8s \u00e0 des produits exclusifs et \u00e0 des \u00e9v\u00e9nements communautaires. Avec la r\u00e9cente expansion, les utilisateurs qui connectent leurs portefeuilles cryptographiques au portail UNDW3 peuvent participer \u00e0 des concours cr\u00e9atifs, \u00e0 des qu\u00eates de jeux vid\u00e9o et \u00e0 des conversations interactives.<\/p>\n<h2><\/h2>\n<h2><strong>Accumuler des points et augmenter la raret\u00e9 des NFT<\/strong><\/h2>\n<p>En participant \u00e0 ces activit\u00e9s, les utilisateurs accumulent des points sur leur carte UNDW3, li\u00e9e \u00e0 leur portefeuille et \u00e0 leur compte Discord. Plus le nombre de points accumul\u00e9s est \u00e9lev\u00e9, plus le NFT devient rare, augmentant ainsi sa valeur. Lacoste estime que la technologie blockchain acc\u00e9l\u00e8re l\u2019inclusivit\u00e9 et favorise les relations avec les clients.<\/p>\n<h2><strong>UNDW3 | Saisons et r\u00e9compenses<\/strong><\/h2>\n<p>Les \u201cmissions\u201d de l\u2019UNDW3 se d\u00e9rouleront sur le site web d\u00e9di\u00e9 de Lacoste et <a href=\"https:\/\/captain-trading.com\/categorie-produit\/abonnements-discord\/\" target=\"_blank\" rel=\"noopener\">sur Discord<\/a>. Le programme sera divis\u00e9 en chapitres th\u00e9matiques d\u2019une dur\u00e9e d\u2019un mois. Chaque saison se termine par des r\u00e9compenses pour les 200 utilisateurs les plus engag\u00e9s. <strong>La premi\u00e8re saison, compos\u00e9e de cinq chapitres, devrait s\u2019achever en octobre<\/strong>.<\/p>\n<h2><strong>Un contraste avec d&rsquo;autres marques<\/strong><\/h2>\n<p>L\u2019approche de Lacoste en mati\u00e8re d\u2019exp\u00e9riences ludiques de masse diverge des strat\u00e9gies adopt\u00e9es par d\u2019autres marques de luxe ou de mode dans l\u2019espace Web3. Alors que d\u2019autres marques r\u00e9compensent un petit groupe de clients d\u2019\u00e9lite avec des marchandises exclusives et des \u00e9v\u00e9nements sur mesure, Lacoste se concentre sur l\u2019engagement d&rsquo;un grand nombre<\/p>\n<h2><\/h2>\n<h2><strong>UNDW3 | L\u2019avenir du programme de Lacoste<\/strong><\/h2>\n<p><strong>Lacoste consid\u00e8re cette expansion comme une opportunit\u00e9 pour les cr\u00e9ateurs de marques et les entrepreneurs<\/strong> de contribuer \u00e0 l\u2019avenir de la marque Lacoste tout en d\u00e9bloquant de nouveaux niveaux d\u2019utilit\u00e9. En impliquant les clients dans le processus cr\u00e9atif et en r\u00e9compensant les cr\u00e9ateurs, la marque vise \u00e0 cr\u00e9er un univers num\u00e9rique plus inclusif et plus exp\u00e9rientiel.<\/p>\n<p>En conclusion, le programme UNDW3 de Lacoste a \u00e9volu\u00e9 vers un \u00e9cosyst\u00e8me gamifi\u00e9 qui offre des avantages NFT aux utilisateurs engag\u00e9s. En participant \u00e0 des activit\u00e9s et \u00e0 des \u00e9v\u00e9nements communautaires, les utilisateurs accumulent des points et augmentent la raret\u00e9 et la valeur de leurs NFT. Lacoste vise \u00e0 cr\u00e9er une destination num\u00e9rique durable et \u00e0 favoriser les relations avec les clients gr\u00e2ce \u00e0 ce programme.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/captain-trading.com\/actu-crypto\/category\/web3\/\" target=\"_blank\" rel=\"noopener\"><strong>\ud83d\udd25 Plus d&rsquo;info sur le Web3 et les NFTs \ud83d\udd25<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lacoste a r\u00e9v\u00e9l\u00e9 son programme Web3, UNDW3. Ce dernier se pr\u00e9sente d\u00e9sormais sous la forme d&rsquo;un \u00e9cosyst\u00e8me interactif o\u00f9 les utilisateurs sont gratifi\u00e9s avec des avantages li\u00e9s aux NFT.<\/p>\n","protected":false},"author":2,"featured_media":11393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[117,19],"class_list":{"0":"post-11385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web3","8":"tag-lacoste","9":"tag-web3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UNDW3 | Lacoste d\u00e9voile son \u00e9cosyst\u00e8me gamifi\u00e9 et tokenis\u00e9 !<\/title>\n<meta name=\"description\" content=\"Dans l&#039;actu crypto de ce jeudi, nous apprenons que Lacoste d\u00e9voile UNDW3, son projet Web3 r\u00e9serv\u00e9s aux 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