{"id":12391,"date":"2023-07-24T09:43:18","date_gmt":"2023-07-24T07:43:18","guid":{"rendered":"https:\/\/captain-trading.com\/actu-crypto\/?p=12391"},"modified":"2023-07-24T09:43:59","modified_gmt":"2023-07-24T07:43:59","slug":"la-communaute-cryptographique-soppose-au-changement-de-nom-x-delon-musk-sur-twitter","status":"publish","type":"post","link":"https:\/\/captain-trading.com\/actu-crypto\/2023\/07\/24\/la-communaute-cryptographique-soppose-au-changement-de-nom-x-delon-musk-sur-twitter\/","title":{"rendered":"La communaut\u00e9 crypto s’oppose au changement de nom \u00ab\u00a0X\u00a0\u00bb d’Elon Musk sur Twitter"},"content":{"rendered":"

Le milliardaire propri\u00e9taire de Twitter, Elon Musk, a annonc\u00e9 qu\u2019il pr\u00e9voyait d\u2019apporter des modifications suppl\u00e9mentaires au site web. L\u2019un des changements attendus concerne le remplacement de l\u2019embl\u00e8me bleu embl\u00e9matique de Twitter par un \u201cX\u201d.<\/p>\n

Dans un d\u00e9veloppement important, X.com a \u00e9t\u00e9 redirig\u00e9 vers Twitter.com, suite \u00e0 un tweet remarquable de Musk. Selon lui, un design temporaire en \u201cX\u201d remplacera l\u2019embl\u00e8me bleu reconnaissable de Twitter, qui a servi de symbole \u00e0 la plateforme pendant plus de 10 ans.<\/p>\n

Le milliardaire a engag\u00e9 avec enthousiasme ses supporters, cr\u00e9ant de grandes attentes pour cette d\u00e9cision r\u00e9volutionnaire.<\/p>\n

Musk a commenc\u00e9 \u00e0 tweeter sur le relooking de X apr\u00e8s minuit hier. Musk utilise fr\u00e9quemment le mot d\u2019une lettre X dans les titres de ses entreprises et de ses produits.<\/p>\n

X | Rebranding de Twitter pour sauver les revenus publicitaires ?<\/h2>\n

Il a sugg\u00e9r\u00e9 de dire au revoir \u00e0 la marque Twitter et \u00e0 son motif d\u2019oiseau et a sugg\u00e9r\u00e9 qu\u2019un logo r\u00e9ussi en X pourrait entra\u00eener un \u201clancement mondial demain\u201d.<\/p>\n

La modification r\u00e9sulte de l\u2019aveu r\u00e9cent de Musk que les revenus publicitaires repr\u00e9sentent toujours environ la moiti\u00e9 de ce qu\u2019ils \u00e9taient auparavant. On ne sait pas combien de temps a dur\u00e9 la baisse des revenus, mais il a d\u00e9clar\u00e9 que la tr\u00e9sorerie de Twitter \u00e9tait n\u00e9gative en raison de cela et de sa forte charge de dette.<\/p>\n

Depuis son rachat de la plateforme sociale l\u2019ann\u00e9e derni\u00e8re, les modifications repr\u00e9sentent les derni\u00e8res et peut-\u00eatre les plus importantes lorsqu\u2019elles sont prises collectivement. La plateforme, que Musk envisage depuis longtemps comme une \u201csuper application\u201d qui offrira diff\u00e9rents services, de la banque en ligne \u00e0 la messagerie vid\u00e9o, pourrait entrer dans une nouvelle \u00e8re.<\/p>\n

Le chien Shiba Inu de Dogecoin a temporairement remplac\u00e9 le logo embl\u00e9matique de l\u2019oiseau bleu de Twitter en avril, ce qui a contribu\u00e9 \u00e0 une hausse de la valeur marchande de la cryptomonnaie.<\/p>\n

L\u2019annonce de Musk en d\u00e9but de mois selon laquelle le r\u00e9seau social limiterait le nombre de tweets accessibles par jour pour diff\u00e9rents comptes a suscit\u00e9 une large critique de la part des utilisateurs et des experts en marketing.<\/p>\n

Qu\u2019est-ce que c\u2019est que cette lettre X ?<\/h2>\n

Bien qu\u2019il n\u2019ait fourni aucune justification, le PDG de Tesla est connu pour tout nommer avec la lettre X.<\/p>\n

La lettre X appara\u00eet dans les noms de ses entreprises SpaceX, Model X de v\u00e9hicule \u00e9lectrique, et m\u00eame l\u2019un de ses enfants, X AE A-XII.<\/p>\n

Musk a fond\u00e9 sa propre soci\u00e9t\u00e9 d\u2019IA, xAI, plus t\u00f4t ce mois-ci pour concurrencer OpenAI, qui a d\u00e9velopp\u00e9 ChatGPT. Il a soulign\u00e9 que l\u2019entit\u00e9 d\u2019intelligence artificielle fonctionnerait s\u00e9par\u00e9ment de ses autres entreprises ; n\u00e9anmoins, il a reconnu que Twitter et d\u2019autres b\u00e9n\u00e9ficieraient des d\u00e9couvertes de xAI.<\/p>\n

X | R\u00e9actions mitig\u00e9es des utilisateurs de Crypto Twitter<\/h2>\n

Alors que les ajustements sugg\u00e9r\u00e9s ne suscitent que peu d\u2019enthousiasme chez certains utilisateurs de Crypto Twitter. Selon une analyse de Hypebeast en mars, le r\u00e9seau social a \u00e9t\u00e9 un bastion pour la communaut\u00e9 des cryptomonnaies, avec plus d\u2019un milliard de tweets sur les cryptomonnaies entre 2020 et 2022.<\/p>\n

Dan Held<\/a>, le directeur marketing de Trust Machines, a qualifi\u00e9 Twitter d’\u201dembl\u00e9matique\u201d et a ajout\u00e9 que la d\u00e9cision de Musk de le renommer X \u00e9tait \u201cinsens\u00e9e\u201d.<\/p>\n

Pour Mike Proulx, directeur de la recherche chez Forrester, la d\u00e9cision va encore ali\u00e9ner la base de fans pionni\u00e8re et autrefois tr\u00e8s d\u00e9vou\u00e9e de la marque.<\/p>\n

Jennifer Grygiel, sp\u00e9cialiste des m\u00e9dias sociaux, doute que Musk puisse construire un Twitter innovant comme le sugg\u00e8re le rebranding, car elle ne pense pas \u201cqu\u2019il ait assez de confiance de la part de sa base d\u2019utilisateurs\u201d pour convaincre les gens d\u2019\u00e9changer de l\u2019argent ou de \u201clier n\u2019importe quel type d\u2019institution financi\u00e8re \u00e0 son application\u201d.<\/p>\n

Bien s\u00fbr, d\u2019autres personnes ont commenc\u00e9 \u00e0 faire des m\u00e8mes et \u00e0 plaisanter sur la situation.<\/p>\n

Toute l’Actu Crypto en direct sur Captain Trading<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le milliardaire Elon Musk, propri\u00e9taire de Twitter, a r\u00e9v\u00e9l\u00e9 qu’il pr\u00e9voyait d’apporter d’autres modifications au site web. L’un des changements attendus est le remplacement de l’embl\u00e8me bleu embl\u00e9matique de Twitter par un \u00ab\u00a0X\u00a0\u00bb.<\/p>\n","protected":false},"author":2,"featured_media":12394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[96,18],"class_list":{"0":"post-12391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-elon-musk","9":"tag-marche"},"yoast_head":"\nLa commu crypto s'oppose au changement de nom X de Twitter<\/title>\n<meta name=\"description\" content=\"Dans l'actu de ce 24\/07\/23, nous apprenons que Twitter envisage un rebranding avec le symbole "X" pour sauver ses revenus publicitaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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