{"id":15510,"date":"2023-09-14T14:29:36","date_gmt":"2023-09-14T12:29:36","guid":{"rendered":"https:\/\/captain-trading.com\/actu-crypto\/?p=15510"},"modified":"2023-09-14T14:29:38","modified_gmt":"2023-09-14T12:29:38","slug":"okx-mclaren","status":"publish","type":"post","link":"https:\/\/captain-trading.com\/actu-crypto\/2023\/09\/14\/okx-mclaren\/","title":{"rendered":"OKX : partenariats avec McLaren, Man City pour une d\u00e9cennie"},"content":{"rendered":"<p>OKX, une soci\u00e9t\u00e9 de cryptographie, adopte une approche diff\u00e9rente de la publicit\u00e9 sportive en formant des<strong> partenariats \u00e0 long terme avec des organisations sportives<\/strong>. Alors que de nombreuses soci\u00e9t\u00e9s de cryptomonnaies ont eu des associations \u00e9ph\u00e9m\u00e8res avec des \u00e9quipes sportives, <strong>OKX vise \u00e0 faire des impressions durables gr\u00e2ce \u00e0 ses partenariats avec l\u2019\u00e9quipe de Formule 1 McLaren et les vainqueurs de la Ligue des champions de l\u2019UEFA, Manchester City<\/strong>.<\/p>\n<h2><strong>Un paysage en mutation<\/strong><\/h2>\n<p>L\u2019association du secteur des cryptomonnaies avec les organisations sportives a souvent \u00e9t\u00e9 \u00e9ph\u00e9m\u00e8re. FTX, une bourse de crypto-monnaies qui a fait faillite, avait d\u00e9j\u00e0 affich\u00e9 sa marque sur les voitures de course de Mercedes-AMG Petronas et avait bri\u00e8vement rebaptis\u00e9 le stade du Miami Heat. Toutefois, apr\u00e8s l\u2019\u00e9chec de FTX, les organisations sportives ont repens\u00e9 globalement le parrainage des crypto-monnaies. En outre, Crypto.com s\u2019est retir\u00e9 d\u2019un contrat de parrainage de la Ligue des champions de l\u2019UEFA d\u2019une valeur de 495 millions de dollars.<\/p>\n<h2><strong>OKX : S\u2019en tenir aux partenaires<\/strong><\/h2>\n<p>Contrairement \u00e0 ses homologues, OKX est rest\u00e9e fid\u00e8le \u00e0 ses partenariats. \u00c0 Singapour, avant le Grand Prix, <strong>OKX a d\u00e9voil\u00e9 une nouvelle version de la voiture McLaren portant son logo<\/strong>. Cependant, le droit d\u2019\u00eatre associ\u00e9 \u00e0 de tels \u00e9v\u00e9nements a un co\u00fbt important. OKX d\u00e9pense environ 25 \u00e0 50 millions de dollars par an en publicit\u00e9, dont une part importante est allou\u00e9e \u00e0 McLaren et \u00e0 Manchester City. Cette ann\u00e9e, OKX a m\u00eame d\u00e9pens\u00e9 6 \u00e0 7 millions de dollars suppl\u00e9mentaires avec McLaren.<\/p>\n<h2><strong>Un engagement \u00e0 long terme pour OKX<br \/>\n<\/strong><\/h2>\n<p>Haider Rafique, directeur marketing d\u2019OKX, a soulign\u00e9 que l\u2019entreprise ne comptait pas sur les recettes futures pour assurer la survie de ces partenariats. Au contraire, <strong>OKX met de l\u2019argent de c\u00f4t\u00e9 en tant que passif et effectue les paiements pr\u00e9vus \u00e0 McLaren et \u00e0 Manchester City dans les d\u00e9lais impartis.<\/strong> M. Rafique estime que les accords \u00e0 long terme ont un impact g\u00e9n\u00e9rationnel, citant l\u2019exemple du marquage Marlborough sur les Ferrari, dont on se souvient encore aujourd\u2019hui.<\/p>\n<h2><strong>Construire l\u2019\u00e9quit\u00e9<br \/>\n<\/strong><\/h2>\n<p>M. Rafique conclut que la cl\u00e9 de la r\u00e9ussite des partenariats publicitaires dans le domaine du sport r\u00e9side dans la constitution d\u2019un capital. Plut\u00f4t que d\u2019utiliser l\u2019argent de la publicit\u00e9 pour une visibilit\u00e9 \u00e0 court terme,<a href=\"https:\/\/www.okx.com\/fr\/about.html\" target=\"_blank\" rel=\"noopener\"> OKX vise \u00e0 \u00e9tablir une reconnaissance et une fid\u00e9lit\u00e9 \u00e0 long terme<\/a> de la marque gr\u00e2ce \u00e0 ses partenariats. En investissant dans des relations \u00e0 long terme avec des organisations sportives, OKX esp\u00e8re laisser une impression durable et assurer la long\u00e9vit\u00e9 de ses partenariats avec McLaren et Manchester City.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/captain-trading.com\/actu-crypto\/\">\ud83d\udd25 Toute l\u2019actu en direct sur Captain Trading \ud83d\udd25<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soci\u00e9t\u00e9 de cryptographie OKX opte pour une approche novatrice de la publicit\u00e9 sportive en \u00e9tablissant des partenariats durables avec des organisations sportives.<\/p>\n","protected":false},"author":2,"featured_media":15523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[18,72],"class_list":{"0":"post-15510","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actu-generale","8":"tag-marche","9":"tag-plateforme-crypto"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OKX : partenariats avec McLaren, Man City pour une d\u00e9cennie<\/title>\n<meta name=\"description\" content=\"Dans l\u2019actualit\u00e9 crypto de ce 14\/09\/23, OKX privil\u00e9gie des partenariats durables avec des organisations sportives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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